It’s perhaps no surprise that twice a year the great and good of the fashion world choose the city of Berlin to descend upon in order to hold their celebration of chic. Berlin has long been seen as ‘poor but sexy’, undeniably a Mecca for unbridled creativity and adventure, virtues essential to the constant innovation required at the top level of fashion design.
The marriage between Berlin and Fashion Week has actually only existed for 6 years, since 2007, so it’s not as well known or well established as the ‘big four’ (London, Milan, Paris, NYC). Still, Berlin offers a platform to many young and exciting designers flourishing here, and for that reason it stands out and garners a lot of attention. In this spirit, Fashion Week features a young international talent and a ‘Designer for Tomorrow’ award, adjudicated by a jury containing non other than Marc Jacobs, among others.
The main event, so to speak, takes place on the beautifully historic “Straße des 17. Juni”, right in front of the Brandenburg Gate. A packed and exciting schedule is in the offering, and you can find all you need to know about what’s on at the Mercedes-Benz Fashion Week website.
But there are all kinds of other exciting events taking place, and Lufthansa is very proud to be involved. Bread & Butter is an internationally famous and hugely important trade fair for street and urban wear, which takes place at Tempelhof airport – a location with its own unique history and a breathtaking building in its own right. Bread & Butter has been going since 2001 and has since become one of the main events on the fashion calendar, with world-famous designers and fashion houses singing its praises. It’s a piece of heaven on earth for lovers of style and trends, and if you’re in town, it’s not to be missed!
Take a look at the ‘flights’ section of the Bread & Butter website and you’ll notice that Lufthansa is proud to be the official airline partner of the event! If you’re interested in travelling to Berlin for this fantastic coming together of designers, brands and fans of fashion, Lufthansa is very pleased to be able to offer special flight deals to participants, visitors, invited guests and exhibitors all making their way to the German capital. So be sure to take a look at the website if you’re planning to make the pilgrimage to fashion heaven!
And where there’s fashion, there are, of course, parties! Last night’s Bread & Butter opening party set the bar for the coming nights with performances by punk icon Nina Hagen and techno pioneer Sven Väth. Now the city’s most reputable nightspots are getting in on the party, and you can expect to see some of the world’s greatest DJs and other acts in the world’s greatest clubs. Berghain will be running its Klubnacht on Friday night (18th Jan) with special guest and toast of the electronic music world Joy Orbison, while on Saturday night they welcome DJ royalty Âme and Nick Höppner in the Panorama Bar. Weekend club is holding its own Fashion Week opening party on Wednesday the 16th. The official Bread & Butter party hotspot, however, is another icon of Berlin chic and style: West Berlin’s legendary Big Eden. So bring your dancing shoes and expect a night out like you’ve never experienced before!
Even if you’re just remotely interested in the ever-changing world of fashion, this is most definitely the place to be! So let Lufthansa chauffeur you to Berlin and become a part of the citywide party that’s not to be missed! Let’s go, darling!
Show photo © Mercedes-Benz Fashion
All other photos © breadandbutter.com
As 2012 draws to a close, let’s take a look back over a great year, and pick our favorite travel destinations and tips that we talked about over the last 12 months. What was your favorite trip of the year? Did you discover somewhere new that really changed your life? We certainly hope so, and we hope to keep broadening our horizons for many years to come!Perhaps the biggest event of the year was the London 2012 Olympic games, and what a games it was! We suggested that you enjoy London like a real English gent, and make time between sporting events for a nice and relaxing stroll through one of London’s many beautiful parks. As the coverage of the Games rolled on, you might have noticed that, contrary to popular belief, it doesn’t rain in the UK all the time, and taking in a bit of afternoon sunshine while you amble around Hyde Park, for example, is a great way to get a feel for a great city. But London is a fantastic place all year round, there’s so much to see and always so much going on. So if you weren’t lucky enough to get to London this summer, there’s always next year!We also welcomed a little spice of India to our somewhat unreliable Berlin summer, in the shape of the fantastically colorful Holi Festival! It was the first time Berlin had hosted its own festival of colors, and despite the rain here in Berlin, it was still a feast for the eyes. The Holi festival is originally a Hindu festival to welcome in the spring by way of throwing colored powder on each other, and it’s great fun. You can experience the real deal by flying to Delhi around the beginning of spring (the exact date of the festival changes every year). Alternatively, a trip to Berlin in the summer is always a good idea! As many people know, Berlin really comes alive in the summer. The winters are very cold indeed, and when the longer daylight hours and warmer weather finally start to arrive, the change in personality of the city is very noticeable. A similar situation exists in New York, and we also recommended seeing the big apple come alive for the summer months. An amazing and breath-taking city at any time of year, New York has captured the hearts and minds of millions the world over. But during the summer, this city really is like no other. We suggested the fascinating USS Intrepid museum on the Hudson River, the Taco Truck in Brooklyn, a ferry trip to see the iconic Statue of Liberty, and so, so much more! A fantastic place with so much to offer, New York was, and probably always will be, one of our very favorite places to visit. When the summer began to fade away, we started thinking about how we could stretch it out just a little bit more. The solution? Go to the southern Hemisphere! Another favorite of ours, South Africa is a remarkable destination that has something for everyone. Whether you’re on a journey of musical discovery in Johannesburg, or keen to learn the incredible story of South African Apartheid at the Apartheid Museum, or maybe see for yourself the stunning landscape and amazing wildlife of the Kruger National Park, it’s easy to see why South Africa left such a huge impression on us. Good news for football fans: next year the African Cup of Nations will be hosted there! So if you’re suffering from a bit of winter blues, it’s a great time to cheat Mother Nature and get some southern hemisphere sunshine! A little closer to the spiritual home of Lufthansa, we told you about the delights of the Bavarian capital and suggested you meet us in Munich. Yes, everybody knows about the world famous Oktoberfest, but we were keen to show you the other facets of this great city in southern Germany. We love the architecture of Munich, and also its vibrant nightlife scene, but we’re also very fond of its cultural offerings, like the Ingvild Goetz collection and the ‘Kult-Kino’ of the Museum Lichtspiele. And, of course, we couldn’t resist a nod to Germany’s most successful football team, FC Bayern Munich, and their stunning home ground, the Allianz Arena. A city that is as rich in culture as it is in heritage, Munich will always have a place in our hearts, and is always a great place to visit. At the complete opposite end of the spectrum, we loved telling you all about Rio de Janeiro, and in particular, the carnival! What a spectacle! What unbelievable fun! The parade, the balls, the dancing, the colors, the music… What a fantastic city! But we didn’t just love the carnival; we loved the landscape of the Cidade Maravilhosa, or marvelous city, the breath-taking view from the statue of Christ the Redeemer, and we really loved the beaches! But most of all, the laid back atmosphere of the Rio and its citizens is what we’re most fond of. Rio really is a truly special destination that captivates anybody lucky enough to pay a visit.
What a year it has been! All corners of the globe have something unique and special to offer, and it’s so hard to pick our favorites. We hope we’ve given you that spark of inspiration to embark on a voyage of discovery and experience what this remarkable world has to offer. And wherever you’re planning to go next year let Lufthansa help you along the way. We wish you a 2013 full of inspiration, of magical experiences and incredible journeys.