It’s perhaps no surprise that twice a year the great and good of the fashion world choose the city of Berlin to descend upon in order to hold their celebration of chic. Berlin has long been seen as ‘poor but sexy’, undeniably a Mecca for unbridled creativity and adventure, virtues essential to the constant innovation required at the top level of fashion design.
The marriage between Berlin and Fashion Week has actually only existed for 6 years, since 2007, so it’s not as well known or well established as the ‘big four’ (London, Milan, Paris, NYC). Still, Berlin offers a platform to many young and exciting designers flourishing here, and for that reason it stands out and garners a lot of attention. In this spirit, Fashion Week features a young international talent and a ‘Designer for Tomorrow’ award, adjudicated by a jury containing non other than Marc Jacobs, among others.
The main event, so to speak, takes place on the beautifully historic “Straße des 17. Juni”, right in front of the Brandenburg Gate. A packed and exciting schedule is in the offering, and you can find all you need to know about what’s on at the Mercedes-Benz Fashion Week website.
But there are all kinds of other exciting events taking place, and Lufthansa is very proud to be involved. Bread & Butter is an internationally famous and hugely important trade fair for street and urban wear, which takes place at Tempelhof airport – a location with its own unique history and a breathtaking building in its own right. Bread & Butter has been going since 2001 and has since become one of the main events on the fashion calendar, with world-famous designers and fashion houses singing its praises. It’s a piece of heaven on earth for lovers of style and trends, and if you’re in town, it’s not to be missed!
Take a look at the ‘flights’ section of the Bread & Butter website and you’ll notice that Lufthansa is proud to be the official airline partner of the event! If you’re interested in travelling to Berlin for this fantastic coming together of designers, brands and fans of fashion, Lufthansa is very pleased to be able to offer special flight deals to participants, visitors, invited guests and exhibitors all making their way to the German capital. So be sure to take a look at the website if you’re planning to make the pilgrimage to fashion heaven!
And where there’s fashion, there are, of course, parties! Last night’s Bread & Butter opening party set the bar for the coming nights with performances by punk icon Nina Hagen and techno pioneer Sven Väth. Now the city’s most reputable nightspots are getting in on the party, and you can expect to see some of the world’s greatest DJs and other acts in the world’s greatest clubs. Berghain will be running its Klubnacht on Friday night (18th Jan) with special guest and toast of the electronic music world Joy Orbison, while on Saturday night they welcome DJ royalty Âme and Nick Höppner in the Panorama Bar. Weekend club is holding its own Fashion Week opening party on Wednesday the 16th. The official Bread & Butter party hotspot, however, is another icon of Berlin chic and style: West Berlin’s legendary Big Eden. So bring your dancing shoes and expect a night out like you’ve never experienced before!
Even if you’re just remotely interested in the ever-changing world of fashion, this is most definitely the place to be! So let Lufthansa chauffeur you to Berlin and become a part of the citywide party that’s not to be missed! Let’s go, darling!
Show photo © Mercedes-Benz Fashion
All other photos © breadandbutter.com